Two things about ESN (enterprise social networking) and ESC (enterprise social computing) solutions bother me.  One: often times people talk about the features using empty buzzwords that fail to succinctly describe what people really want to do.  Second: a lot of proclaimed ESN/ESC tools get lumped together, even though they really only offer a partial solution.

I started thinking about this more today, and I came up with what I believe is a more or less accurate picture of the high-level areas of social computing, or for lack of a better term, the community platform:

So, what’s in a community platform?  Let’s take a look…

Knowledge Management

• Sharing: the ability for users to upload, tag and rate content, the ability to broadcast what you are working on (activity feeds)
• Discover: the ability for users to browse content that others have submitted or rated highly, or the ability to search content

Social Computing

• Discuss: user-driven blogging, and SMS-integrated micro-blogging, along with email-integrated threaded discussion boards
• Collaborate: the ability to check-in and check-out shared documents (usually the common office formats: DOC, XLS, PDF), and keep a revision history, as well as simple and fast rich text editing (wikis)

Social Networking

• Profile (Reputation): a representation of who you are, what you know, and what you have contributed to the community
• Network: the ability to connect with other users in the system, create private working groups, and maintain different scopes of visibility into the activities of others

The funny thing about this picture is that these high-level concepts are the same ones that have been around for many years.  For example, a typical bulletin board system from the early 1990s would’ve offered these same kinds of features.  Sharing?  Sure – you could upload and download files.  Remember the ZModem protocol, anyone?  How about Discover?  Yep, search was a part of the best file sharing parts of a BBS.  How about Discussions or Collaboration?  Well of course, and there was even FIDOnet.  You could check-in documents into the file repo and keep track of versions.  Sure, it was all over a terminal window, but it was still a community platform.  What about profile (reputation) and networking?  Well, those pieces weren’t quite as solid.  Bulletin board systems had some notion of a profile, but you really couldn’t add people that you were "friends" with, and there was no notion that your profile was hidden to everyone except your friends.

Filed under: Enterprise Web, Knowledge Management, Social Computing, Social Networking, Wikis